Client Clipper Role Art Direction, design

Clipper has been providing spark, color, and design since 1972. The most iconic product of the brand is the lighter. Every year they launch different designs as it's something that it's brought several times. The rolling paper was one of the brand's latest launches but they wanted to maintain the same idea and bring something fresh every time you need to buy rolling paper. The task was to create a limited edition packaging aimed at the youngest audience while moving away from the stereotypical iconography of rolling paper. 

Client Clipper Role Art Direction, design

Clipper has been providing spark, color, and design since 1972. The most iconic product of the brand is the lighter. Every year they launch different designs as it's something that it's brought several times. The rolling paper was one of the latest launches of the brand but they wanted to maintain the same idea and bring something fresh every time you need to buy rolling paper. The task was to create a limited edition packaging aimed at the youngest audience while moving away from the stereotypical iconography of rolling paper. 

Client Clipper Role Art Direction, design

Clipper has been providing spark, color, and design since 1972. The most iconic product of the brand is the lighter. Every year they launch different designs as it's something that it's brought several times. The rolling paper was one of the latest launches of the brand but they wanted to maintain the same idea and bring something fresh every time you need to buy rolling paper. The task was to create a limited edition packaging aimed at the youngest audience while moving away from the stereotypical iconography of rolling paper.

Client Clipper Role Art Direction, design

Clipper has been providing spark, color, and design since 1972. The most iconic product of the brand is the lighter. Every year they launch different designs as it's something that it's brought several times. The rolling paper was one of the latest launches of the brand but they wanted to maintain the same idea and bring something fresh every time you need to buy rolling paper. The task was to create a limited edition packaging aimed at the youngest audience while moving away from the stereotypical iconography of rolling paper. 

Client Clipper Role Art Direction, design

Clipper has been providing spark, color, and design since 1972. The most iconic product of the brand is the lighter. Every year they launch different designs as it's something that it's brought several times. The rolling paper was one of the latest launches of the brand but they wanted to maintain the same idea and bring something fresh every time you need to buy rolling paper. The task was to create a limited edition packaging aimed at the youngest audience while moving away from the stereotypical iconography of rolling paper.