Project App Categories Role Art Direction, illustration
The task was to represent broad categories like travel, fitness, mental health, dating, communication, etc, but with a new twist to drive engagement because as users, we are tired of the same icons over and over. The line is used as a visual narrator, to express motion. Among other proposals that due to NDA I'm not able to share, these graphics explorations were pitched to a big tech client. Type: Archivo
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