Lazy Plants
Visual Identity & brand design
Tools ↗ Figma

Lazy Plants is an online plant shop designed for busy, forgetful, or self-proclaimed “plant killers.” The brand embraces humor, simplicity, and a laid-back attitude towards plant care. The visual and verbal identity plays with irony, making low-maintenance plants feel like a lifestyle choice, not a failure. 

The goal was to build a memorable brand experience for a young, urban audience with no green thumb and zero time for plant care. A sprint challenge to create a full mini-brand and campaign within a short timeframe, focusing on fast conceptual thinking, bold design, and concise copywriting. Photos by deathbystock and Unplash.